Check the structure
Often people can become a bit overwhelmed when faced with a large block of text with no breaks in it. When I see a post with a long rambling structure, I usually look elsewhere for the information I seek.
Use short paragraphs
Nowadays people have much less time to read articles. Scanning is much more common. It helps out all types of readers if you break up your text into paragraphs, with each one making no more than a single point.
Use headings
Headings help your reader to find specific information.
Group related paragraphs under headings, with an H2tag and further sub-divide with H3 if it makes sense.
I don’t usually like to go any deeper than an H3 heading, as text starts to appear messy. You want your article to appear well structured and well thought out.
Remember that an H1heading is always used for the post title, so never use that within the content.
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